Website strategy
& design
New websites and strategic redesigns built around your business goals, not a generic template.
- Positioning and page strategy
- Responsive custom design
- Clear calls to action
Strategy · Story · Digital design
Designed to be remembered.
Built to book.
Strategic websites and digital systems for service businesses ready to look established, communicate their value, and turn more visitors into clients.
Beautiful is only the beginning.
ClarityCredibilityConversionB→BThoughtfully
digital
digital
01
Your website should earn its keep
A polished site is good.
A persuasive one is better.
Your website should do more than prove your business exists. It should make the right people feel understood, show them why you are the clear choice, and guide them toward taking action.
What we build
One clear brand.
One connected system.
Whether you are starting fresh or your current site has outgrown your business, we bring the message, visuals, and client journey together.
Website strategy
Messaging
& brand clarity
Words and visual direction that make your value easy to understand and your business easy to remember.
- Conversion focused copy
- Brand refinement
- Offer presentation
Booking
& growth systems
Practical tools that make it easier to capture leads, follow up, and move interested visitors forward.
- Forms and scheduling
- Email follow up
- Automations and AI tools
Founder · Strategist · Business owner
Meet your strategist
I know what it feels like to build something valuable, then struggle to make the website show it.
I’m Heather Shrader, founder of Brand to Book Studio. My background spans education, business, sales, marketing, photography, and AI. That means I look at your website from every angle that matters.
I created Brand to Book Studio to help service businesses translate what makes them exceptional into a polished digital experience that earns trust and moves the right people to act.
Heather
Here’s an example of our work
AP STEM
Academy
We reshaped a deep, valuable academic program into a polished experience that helps families quickly understand the support, trust the expertise, and take the next step.
Visit the live site
The process
Clear from first call
to final click.
You do not need to arrive with perfect copy, a polished brand, or every technical decision made. We guide the process and keep it moving.
- 01
Discover
We clarify your audience, offers, goals, and what is keeping the current experience from working.
- 02
Define
We shape the message, page plan, visual direction, and the path you want visitors to follow.
- 03
Build
We write, design, and connect the pieces while keeping you involved at clear review points.
- 04
Launch
We polish every screen, connect your domain, and make sure you feel confident using what we built.
Ways to work together
Built for where
you are going.
Every project is tailored to the business. These starting points keep the investment clear while leaving room for the right solution.
01
Website Essentials
From $3,500
For businesses that need a polished, strategic home online.
- Website strategy
- Conversion focused copy
- Custom responsive design
- Core contact setup
Most popular
02
Brand to Book
From $5,500
For businesses ready to strengthen the whole journey from first impression to inquiry.
- Everything in Essentials
- Brand direction and refinement
- Lead capture and scheduling
- Testimonial strategy
- Client journey planning
03
Growth Systems
From $8,500
For established businesses ready to connect their site with smarter systems.
- Everything in Brand to Book
- Email follow up
- Workflow automation
- AI tool integration
- Optimization after launch
Ongoing website care and optimization available from $199 per month.
Start here
Your website has
more potential.
Send me your site and I’ll record a personalized 5 to 7 minute review with three practical ways to make it clearer, stronger, and more effective.
- See what is already working
- Spot what may be costing you inquiries
- Get a clear picture of what we would improve